From the now deactivated official Russian exclusive VKontakte game Мой маленький пони: Школа Дружбы (Friendship school) promoting Pony Life series

This one is a banner from info windows to cutiemark statuses; one could choose to wear a ‘status’ on VK social site (as reward for completing HTML5 game answering questions about what friendship is), icon of the sign would be displayed next to user’s name; clicking on sign would show a small window saying you have selected pony’s trait.