Beetle's Villian Song animatic, rough story boards but I'll post a cleaner version asap

Let me explain: Beetle wants to remove the cutiemarks of ponies who dont like them or unhappy with them-

she believes everypony would be better off without being branded with your destiny at a young age, and that everyone should grow into it instead-

using the alicorn amulet, she's able to remove the cutiemarks of others(no matter the age), the magic is stored in the amulet, making it more powerful

the process is painless and the "victim" is left without a cutiemark.

this is the point in time where she was only removing the ones who asked her to, but not long after, she starts doing it to everyone...