Bear in mind that Hasbro isn’t seeing any of the revenue from all those artwork commissions, custom plushies and customized pony figures that bronies are so proud of. There is something to be said for targeting niche markets, but only for stable niche markets. The reaction to the incident with Derpy’s speaking role demonstrated that the brony demographic is not a stable niche market, and thus not worth catering to from a corporate perspective.

>Implying Equestria Girls would have been released to theatres at all if it weren’t for the adult fandom

>Implying that the adult fandom didn’t literally prevent the entire Hub network from going belly up months after it premiered

>Implying that Hasbro doesn’t appeal to us at all

>Implying that we don’t have more control over it than the target audience because we know how to communicate directly to the content producers

I don’t know what I expected from Tumblr.

-Isthinking